Improving your local SEO with proven tactics that help drive more traffic to your website and increase sales.
Targeting traffic from not only the UK but all around the world. Optimise your website so that you can rank in multiple countries.
Keyword research is identifying and analyzing search terms to use that data to rank on search engines.
Technical SEO is the process of designing and building an effective, user-friendly site that can be found easily by search engines.
Competitor analysis allows businesses to closely examine the strategies being used by your competitors.
Content SEO is the process of optimising your blog posts and articles to boost search ranking. Higher Quality Content means higher Google ranking.
We focus on campaigns for businesses looking to propel their online presence and increase leads. We improve your ranking on google and target relevant qualified visitors
Search engines like Google, Yahoo or Bing crawl the whole internet. Their robots (called “bots”) visit websites and read the content on those sites. If they find something interesting, they index it (add it to their list of available pages). All these bots are connected to each other. They share lists of indexed pages with one another
When you start typing your search query in a search bar, for example “stone roses” in Google, Google starts automatically searching its database for web pages relevant to your search term(s). It finds thousands of them very quickly and shows you links of possible matches on top of its results page. After that you can further specify your search by clicking on links of the first entries.
The way this works is pretty nifty: Not only do they show you relevant web pages, but they also determine how relevant a page was with your query by calculating an “Importance Score”. This score leads to the ranking position in the list of results
The more important Google thinks a web page is for your search term, the higher it will rank in Google’s search results page.How to get a high “Importance Score”?
There are a lot of factors that play into Google’s calculation of your website or blog’s importance. The more relevant keywords you use on your page, the higher the chance that Google will rank it higher in its results page . So using keywords in web page titles and headings is essential for good keyword rankings.
SEO specialists at SEOY may use a variety of skills and techniques to assist improve a website’s search engine rankings. SEOY has experience in areas such as web design, content writing, link building, technical knowledge of both HTML and CSS for positioning fine-tuning, keyword analysis and page analysis. We use our knowledge and expertise to learn what search engine algorithms are looking for in a well-optimized website, then we can develop solutions to help the site rank higher in organic search results.
We have tailored our craft to identify areas we can maximise results to ensure a website’s success. We look at the individual details of every page to find out what they can do to make their site show up in the results. We can use our skills to look at your website in a whole new way, pinpointing things you may not have seen and then suggesting and implementing changes that will help your site to perform better.
Keyword research is an important part of analysing web pages because it helps SEO specialists figure out which keywords should be used on a page when optimising it for search engines like Google, which keywords should be avoided and the keyword’s importance. Search engines establish their rank by what is called “relevance” to a user’s query, so we will research the targeted industry of the client to get an understanding of how often keywords are used in everyday searches. The time frame for which information’s gathered is important as well, and it may differ depending on the industry and its current trends. For example, our SEO specialist will need more current data if they are working with a travel website, but they will be using outdated data for a site that sells vintage TV equipment.
Good web design is key to successful search engine optimization (SEO) because search engines are looking for well-coded HTML web pages with relevant content on each page of the site. This is so users will have a good user experience and stay longer on the site, which will improve its rank.
Yes, it is possible to rank number one on Google. However, it is not easy. It takes time and effort to rank number one on Google. You need to have a good strategy in place and you need to be consistent with your efforts.
To make it clear, we cannot guarantee number one rankings for every keyword. What we can do is complete an SEO website audit providing competitor analysis and realistic rankings for your industry.
There are many factors that determine if a website will rank number one on Google. The most important factor is the content of your website. If you have great content, then you have a better chance of ranking number one on Google. Another important factor is backlinks from other websites. If other websites link to your website, then it gives you more credibility and makes it easier for you to rank number one on Google. Other factors include the age of your domain name, the design of your website and how much traffic your site gets from search engines like Google, Yahoo or Bing
On-Page SEO is one of the most important factors that contribute to high rankings on Google. On-page SEO refers to all of the ways you can optimize your website for search engines.
You should get familiar with these common on-page SEO techniques if you want Google to rank your site higher in SERPs (Search Engine Result Pages). You don’t have to master each and every one, but it’s good know what they are so you can review your site for potential issues. If you’re serious about getting traffic from major search engines, make sure your site is using these techniques. This guide will show you how to improve your site based on 19 different criteria that factor into ranking highly in SERPs.
1) URL Structure & Optimisation
One of the first things Google looks at is the URL of your page. If you want to be ranked higher on their search engine, you need to make sure your URLs are easy to read and understand. Try not to use special characters or capitalization in the URL because it can confuse both users and search engines. If at all possible, you should try to keep your URLs as simple as possible since they’ll look more natural when people share them on sites like Facebook or Twitter.
Your content needs to be readable. This means that it should be free of errors, properly formatted, and clearly written using proper grammar and punctuation. You might even want to run the content through a spellchecker before publishing it live on your site.
This is especially important for pages that are meant to be information dense. For example, if you have a long article about an interesting science topic, make sure there are no spelling mistakes in the post. It’s also good to break up your articles with subheadings and lists wherever possible. You want users to read your content – not get bored halfway through because it’s poorly written. And of course, you’re writing on-page SEO copy so it needs to read correctly!
3) Page Loading Speed
Page loading speed is one of the most important ranking factors that search engines use these days. Why? Because users won’t wait around for your page to load – they’ll just move onto another website pretty quickly if yours takes toolong.
You should try to keep your page load speed below 2 seconds if possible – the faster the better! You can check out this guide for how to improve page loading speed on WordPress sites.
4) Keyword Placement
Where you place your keywords in articles is important because it affects both how much traffic you’re getting from search engines, and whether or not Google thinks you’re using them in an unnatural way. The general rule of thumb is that users shouldn’t be able to identify your keyword just by glancing at your content.
Your keyword needs to appear multiple times throughout the article in bold, italics, links, etc… But don’t stuff it into places where it doesn’t sound natural. For example, don’twrite this:
“If you’re looking for a good deal on a new car, I’m sure you’ll find lots of options in this article. Cars aren’t my specialty but what I can say is that…”
You should just write: “If you’re looking for a good deal on a new car, I’m sure you’ll find lots of options in this article.”
That’s it! Don’t repeat the keyword too many times either – when in doubt, less is more. Sometimes articles need to be very long before they start ranking well – so don’t worry if your page isn’t an instant winner after implementing these SEO techniques. Not all of them are quick fixes 😉
5) Title Tags & Meta Descriptions
Title tags and meta descriptions are important for several reasons. The main reason is that they tell people what your article (or other web page) is about before they click through to it.
This makes them very valuable real estate because if you can get someone to click through to your site, you’re halfway toward earning a sale or another conversion! You should make sure your title tag accurately describes the content of each page on your site – otherwise, people will be disappointed when they find out what the article is actually about.
Meta descriptions should describe your page in between 4-6 words long – nothing more, nothing less. Make sure not to include keywords within these titles/descriptions though since Google tends to ignore them. If possible,you should also try to make your title tags and meta descriptions around 65 characters long – that seems to be the sweet spot Google is looking for.
6) Headings & Sub-Headings
One of the best ways to improve readability is by using proper heading formatting. Headings can come in several different formats such as:
h1, h2, h3…
It’s a good idea to use these headings because they make it very clear what content belongs on each page. It’s easy for users who want a lot of information to skim through headings first before digging into the meat of a post.
Sub-headlines are also important for this reason – always use them! They’re great tools for breaking uplong articles into easily digestible chunks. Using sub-headlines is also a way to keep your content organized – search engines actually look for these divisions when indexing your site so it’s an easy way to improve SEO.
7) Images & Videos
Images and videos are important because they help break up all the text on long web pages. They’re also useful for adding visual interest to boring topics, or illustrating abstract concepts that may be difficult to explain otherwise. When possible, you should try to use images that have alt tags with keywords in them since Google will sometimes place more weight on those words when ranking websites.
Some people prefer using videos over images because they contain audio which can make them more engaging but Google typically only indexes videothumbnails so you’re better off choosing images in most cases.
Side note: Make sure to give each image on your site a unique alt tag! Having multiple copies of the same image can lower your SEO score even if they have different file names, or are located in different folders.
Off-page SEO is a term used to refer to the strategies that are implemented outside of the actual website. That means that they don’t involve site architecture or search engine optimization on-site. Instead, they’re about promoting your website in other places by earning links and mentions.
Link building is one of the largest components off-page SEO because it’s about getting external sites (i.e. not yours) to link back to you . If you want to rank well for specific keywords then there needs to be an adequate amount of backlinks pointing at your page; this is something Google has become keenly aware of over recent years where websites without enough organic links were penalized in SERPs .
When talking link building, the first thing that should come up is the Broken Link Builds series by Natalie MacLees . This method focuses on finding dead pages that no longer exist but still receive traffic. You then navigate to those dead links and tell Google about the page so it can be indexed properly.
The second method deals with earning natural, unforced mentions of your brand or website. These types of backlinks are better because they’re more genuine than anything else since nobody told you to link there or paid for it – this makes them carry more weight over other forms of backlink building .
Use Social Media Sites to Promote Your Business
A lot of websites tend to overlook social media as a legitimate promotional platform, which is a huge mistake considering how many people use it. The more traffic you’re able to drive from social media then the less you’ll need from other sources, such as backlinks or ads.